The MPA is pursuing a communications strategy that articulates to the market that there is more to magazine media than print. In fact, the MPA has recently adapted the definition of a magazine and membership criteria that recognises digital only manifestations of the medium.
The metrics that support this message have never been brought together into a single framework or home. Magazine 360° is both a strategic device that supports this message as well as a practical tool that will enable MPA members, advertisers and agencies to access and export this data in usable formats.
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